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Wix vs. Shopify: Which Is Better for E-commerce?

Choosing the right e-commerce platform is like selecting a storefront location-your decision affects your sales, customer experience, and long-term success. For small to mid-sized businesses, Wix and Shopify are two of the most popular choices. But which one is better for your online store? This guide compares their features, pricing, and ease of use to help you decide.



Definition Box

Wix: A website builder with built-in e-commerce functionality, ideal for small businesses wanting a mix of content and online sales. Shopify: A dedicated e-commerce platform focused on online selling, designed for scalability and growth.


Shopify: A dedicated e-commerce platform designed for scalability and robust online store management.


Laptop displaying an online store page with a red dress for $159. A hand holds a credit card ready to purchase. Warm indoor lighting.
Shopping online made easy: Selecting a red dress on an e-commerce site with a credit card ready for checkout.

Key Takeaways

  • Wix is great for small businesses wanting a website with e-commerce functionality.


  • Shopify is better for those focused solely on online selling at scale.


  • Wix offers more design freedom, while Shopify provides more advanced e-commerce tools.


  • Pricing and transaction fees vary, affecting your long-term costs.


Table of Contents



  1. Ease of Use


  • Wix: Ideal for beginners with an intuitive drag-and-drop editor.


  • Shopify: Slightly steeper learning curve but optimised for e-commerce management.


Verdict: If you prioritise ease of use, Wix is the winner.


Colorful puzzle pieces in close-up, featuring blue, red, and yellow pieces interlocking. The setting is focused and abstract.
Close-up of vibrant, interlocking jigsaw puzzle pieces, highlighting their rich textures and colors.

  1. Design & Customisation


  • Wix: Over 800 templates with complete design flexibility.


  • Shopify: Professional-looking themes, but customisation requires coding.


Verdict: Wix wins for customisation, Shopify for professional consistency.


  1. E-commerce Features


  • Wix: Basic inventory management, limited scalability.


  • Shopify: Advanced inventory, multi-channel selling, extensive integrations.


Verdict: Shopify is superior for serious e-commerce businesses.


  1. Payment Options & Fees


  • Wix: Supports multiple payment gateways, but some may have transaction fees.


  • Shopify: Owns Shopify Payments (0% transaction fees) but charges for third-party processors.


Verdict: Shopify is more cost-effective if you use Shopify Payments.


Hand writing in a notebook, next to a laptop, calculator, and credit cards on a pink surface. Graphs show rising trends, suggesting finance work.
Managing finances effectively with digital tools: A workspace featuring a laptop, credit cards, a calculator, and transaction graphs.


  1. Pricing & Value for Money


Platform

Basic Plan

Mid-tier Plan

Advanced Plan

Wix

£14/month

£20/month

£29/month

Shopify

£25/month

£65/month

£344/month

Verdict: Wix offers better value for small businesses, Shopify is ideal for scaling.


  1. SEO & Marketing Tools


  • Wix: Built-in SEO tools, blog integration, and email marketing.


  • Shopify: More robust SEO tools and advanced marketing apps.


Verdict: Shopify excels for e-commerce SEO.


  1. Customer Support & Resources


  • Wix: 24/7 support but limited e-commerce-specific help.


  • Shopify: 24/7 expert support with dedicated e-commerce resources.


Verdict: Shopify wins for expert e-commerce support.



  1. Scalability & Growth Potential


    Wix: Suitable for small-to-medium stores.


    Shopify: Best for large-scale growth and international sales.


Verdict: Shopify is better for long-term scalability.


Young green seedlings sprout from dark soil, bathed in warm sunlight against a blurred green background, symbolizing growth and renewal.
Young seedlings emerge from rich, dark soil, bathed in warm sunlight, symbolising new growth and a fresh beginning in a vibrant green environment.

  1. Pros & Cons Summary


Feature

Wix

Shopify

Ease of Use

✅

❌

Design Flexibility

✅

❌

E-commerce Power

❌

✅

SEO & Marketing

❌

✅

Scalability

❌

✅



10.Which One Should You Choose?

  • Choose Wix if you need a flexible, design-friendly site with light e-commerce features.


  • Choose Shopify if you need a powerful, scalable online store.


Conclusion


Both Wix and Shopify have their strengths. If you’re starting small and want flexibility, Wix is a great choice. If you’re aiming for long-term e-commerce growth, Shopify is the clear winner.

Need help building your e-commerce website? Web Revolutions is here to help—transforming visions into reality. Get in touch today at webrevolutions.co.uk.



Smiling woman with blonde hair, wearing a striped shirt indoors. Warm lighting, blurred background with plants. Bright, cheerful mood.
A cheerful woman with blonde curls, wearing a striped blouse, smiles warmly in a cosy, softly-lit room.

FAQs

1. Can I use Wix for a full-scale e-commerce business?

Yes, but it’s best for small-to-medium stores. Shopify is better for larger businesses.

2. Does Shopify take a percentage of my sales?

3. Is Wix or Shopify better for SEO?

4. Can I migrate from Wix to Shopify later?

5. Which platform is cheaper in the long run?


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