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Wix vs. Shopify: Which Is Better for E-commerce?

Choosing the right e-commerce platform is like selecting a storefront location-your decision affects your sales, customer experience, and long-term success. For small to mid-sized businesses, Wix and Shopify are two of the most popular choices. But which one is better for your online store? This guide compares their features, pricing, and ease of use to help you decide.



Definition Box

Wix: A website builder with built-in e-commerce functionality, ideal for small businesses wanting a mix of content and online sales. Shopify: A dedicated e-commerce platform focused on online selling, designed for scalability and growth.


Shopify: A dedicated e-commerce platform designed for scalability and robust online store management.


Laptop displaying an online store page with a red dress for $159. A hand holds a credit card ready to purchase. Warm indoor lighting.
Shopping online made easy: Selecting a red dress on an e-commerce site with a credit card ready for checkout.

Key Takeaways

  • Wix is great for small businesses wanting a website with e-commerce functionality.


  • Shopify is better for those focused solely on online selling at scale.


  • Wix offers more design freedom, while Shopify provides more advanced e-commerce tools.


  • Pricing and transaction fees vary, affecting your long-term costs.


Table of Contents



  1. Ease of Use


  • Wix: Ideal for beginners with an intuitive drag-and-drop editor.


  • Shopify: Slightly steeper learning curve but optimised for e-commerce management.


Verdict: If you prioritise ease of use, Wix is the winner.


Colorful puzzle pieces in close-up, featuring blue, red, and yellow pieces interlocking. The setting is focused and abstract.
Close-up of vibrant, interlocking jigsaw puzzle pieces, highlighting their rich textures and colors.

  1. Design & Customisation


  • Wix: Over 800 templates with complete design flexibility.


  • Shopify: Professional-looking themes, but customisation requires coding.


Verdict: Wix wins for customisation, Shopify for professional consistency.


  1. E-commerce Features


  • Wix: Basic inventory management, limited scalability.


  • Shopify: Advanced inventory, multi-channel selling, extensive integrations.


Verdict: Shopify is superior for serious e-commerce businesses.


  1. Payment Options & Fees


  • Wix: Supports multiple payment gateways, but some may have transaction fees.


  • Shopify: Owns Shopify Payments (0% transaction fees) but charges for third-party processors.


Verdict: Shopify is more cost-effective if you use Shopify Payments.


Hand writing in a notebook, next to a laptop, calculator, and credit cards on a pink surface. Graphs show rising trends, suggesting finance work.
Managing finances effectively with digital tools: A workspace featuring a laptop, credit cards, a calculator, and transaction graphs.


  1. Pricing & Value for Money


Platform

Basic Plan

Mid-tier Plan

Advanced Plan

Wix

£14/month

£20/month

£29/month

Shopify

£25/month

£65/month

£344/month

Verdict: Wix offers better value for small businesses, Shopify is ideal for scaling.


  1. SEO & Marketing Tools


  • Wix: Built-in SEO tools, blog integration, and email marketing.


  • Shopify: More robust SEO tools and advanced marketing apps.


Verdict: Shopify excels for e-commerce SEO.


  1. Customer Support & Resources


  • Wix: 24/7 support but limited e-commerce-specific help.


  • Shopify: 24/7 expert support with dedicated e-commerce resources.


Verdict: Shopify wins for expert e-commerce support.



  1. Scalability & Growth Potential


    Wix: Suitable for small-to-medium stores.


    Shopify: Best for large-scale growth and international sales.


Verdict: Shopify is better for long-term scalability.


Young green seedlings sprout from dark soil, bathed in warm sunlight against a blurred green background, symbolizing growth and renewal.
Young seedlings emerge from rich, dark soil, bathed in warm sunlight, symbolising new growth and a fresh beginning in a vibrant green environment.

  1. Pros & Cons Summary


Feature

Wix

Shopify

Ease of Use

✅

❌

Design Flexibility

✅

❌

E-commerce Power

❌

✅

SEO & Marketing

❌

✅

Scalability

❌

✅



10.Which One Should You Choose?

  • Choose Wix if you need a flexible, design-friendly site with light e-commerce features.


  • Choose Shopify if you need a powerful, scalable online store.


Conclusion


Both Wix and Shopify have their strengths. If you’re starting small and want flexibility, Wix is a great choice. If you’re aiming for long-term e-commerce growth, Shopify is the clear winner.

Need help building your e-commerce website? Web Revolutions is here to help—transforming visions into reality. Get in touch today at webrevolutions.co.uk.



Smiling woman with blonde hair, wearing a striped shirt indoors. Warm lighting, blurred background with plants. Bright, cheerful mood.
A cheerful woman with blonde curls, wearing a striped blouse, smiles warmly in a cosy, softly-lit room.

FAQs

1. Can I use Wix for a full-scale e-commerce business?

Yes, but it’s best for small-to-medium stores. Shopify is better for larger businesses.

2. Does Shopify take a percentage of my sales?

3. Is Wix or Shopify better for SEO?

4. Can I migrate from Wix to Shopify later?

5. Which platform is cheaper in the long run?


Comments

Have Questions?
We've Got Answers.

Here’s everything you might want to know before working with Web Revolutions from timelines to tech, support and results.

  • What types of businesses do you work with?
    We work with small businesses, service providers and digital-first brands across the UK from solo founders to growing teams. Whether you're starting fresh or need a redesign, we’ll meet you where you are.
  • Do I need a clear brief before I reach out?
    Not at all. Many clients come to us with just an idea or a goal. We’ll help shape it into a clear plan during the discovery process.
  • Do you only work locally?
    We're based in High Wycombe and proudly support businesses across Buckinghamshire, Berkshire, Oxfordshire and beyond but we also work remotely with clients across the UK and internationally.
  • How do I get started?
    Simple just book a free discovery call. We’ll talk through your goals, timeline and next steps with no pressure and no jargon.
  • Can you really build a website in one day?
    Yes. Our One Day Website is a focused, fast-build service that delivers a one-page site in a single day. It’s perfect for launches, campaigns or getting online quickly with everything planned in advance.
  • What’s included in a One Day Website?
    You get a fully designed and launched one-page site including your content, branding, contact form, social links and basic SEO setup. Optional add-ons can be discussed during the discovery call.
  • What if I need a more advanced site?
    For multi-page sites or advanced features, we offer a bespoke web design service. These typically take 2 to 4 weeks and include collaborative planning, custom layouts, third-party integrations and tailored content structure.
  • Do I need to provide content and images?
    For One Day builds, yes we’ll send you a prep checklist. For custom sites, we can assist with content strategy, copywriting or finding quality images if needed.
  • Can I track the progress during the project?
    Yes. You'll get design previews or real-time access to your project as it’s being built. We stay in touch throughout no guessing games.
  • Do you use templates or design from scratch?
    One Day Websites use a proven high-converting layout. Custom sites are built from scratch in Wix (Studio or Classic) based on your brand, goals and user journey.
  • Do you offer training after launch?
    Yes. We can walk you through the Wix dashboard so you feel confident managing your site or record a custom video walkthrough if you prefer.
  • How much does a website cost?
    Landing pages start at £395. Custom websites typically begin around £2,500, and our monthly support plans start from £150. All prices are transparent and agreed up front no hidden costs.
  • What payment terms do you offer?
    For larger projects, we typically split payment 50/50 half up front, half on launch. Support plans are billed monthly and can be cancelled with notice.
  • Do you offer ongoing support after launch?
    Yes. Our support packages include updates, improvements, bug fixes, backups, strategy calls and SEO insights so your site keeps working for your business.
  • Can I make changes to my website myself?
    Absolutely. Wix allows you to make content changes easily. If you’d rather not, our support plans include content edits and functional updates.
  • Do you offer SEO services or help with visibility?
    All sites are built SEO-ready, and support clients get monthly audits, keyword reviews and strategic advice. Deeper SEO work is available as an add-on.
  • What platform do you use?
    We specialise in Wix including both Classic and Wix Studio depending on what the project requires. It allows full creative control, fast performance and easy post-launch management.
  • Do you use Figma or wireframes?
    Yes. For bespoke projects, we use Figma to plan user flow and visuals before development starts so everything is aligned before we build.
  • Can you integrate third-party tools or APIs?
    Yes. We offer software integration and custom development using Velo by Wix, APIs, and tools like Zapier or Make to streamline your business operations.
  • Do you offer email marketing or CRM setup?
    We can help set up email campaigns, automations, or basic CRM flows particularly when connected to your Wix site. This is available as a service or part of a support plan.
  • Will my website be mobile-friendly and fast?
    Every site is built to perform responsive design, optimised images, and clean structure come as standard. We also test on mobile and desktop before launch.
  • Can you help improve my existing Wix site?
    Definitely. We offer redesigns, performance tuning and SEO improvements for existing Wix sites whether it’s a full overhaul or targeted updates.
  • What kind of results do your clients see?
    Our clients have seen faster load times, better conversion rates, improved visibility and more leads within weeks. We don’t just build we build for outcomes.
  • What makes Web Revolutions different?
    We combine design, tech and strategy into one clear service. You're not buying a website you're investing in a partner that cares about how your digital presence performs.

Whether it’s a one-day launch or a fully bespoke build, Web Revolutions delivers strategy-led websites designed to grow with your business, not just look good.

Ready to Build a Website That Performs?

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