Common Mistakes to Avoid on a Wix Website

Creating a website with Wix is like building a house, you need a solid foundation, well-planned structure, and appealing design. However, many DIY website creators and small business owners fall into common traps that hurt their site’s performance and visibility. This article highlights these pitfalls and provides actionable solutions.

Definition

• Wix SEO Errors: Mistakes that hinder your website from ranking well in search engines.

  
  

• Website Design Pitfalls: Poor design choices that impact user experience and conversion rates.

Miniature construction workers operate amidst architectural blueprints, symbolising the intricate planning and teamwork essential in building projects.

Key Takeaways

• Learn the top mistakes that could harm your Wix website’s performance.

  
  

• Discover simple fixes to improve SEO, design, and functionality.

  
  

• Ensure your site attracts visitors and keeps them engaged.

Table of Contents

Sr#	Headings
1	Ignoring Mobile Optimisation
2	Overloading with Heavy Images and Media
3	Not Setting Up Proper SEO Elements
4	Choosing the Wrong Wix Template
5	Using Too Many Fonts and Colours
6	Neglecting Website Speed Optimisation
7	Forgetting About Call-to-Actions (CTAs)
8	Ignoring Wix SEO Tools
9	Failing to Secure Your Website
10	Not Updating Content Regularly
-	Conclusion
-	FAQs

1. Ignoring Mobile Optimisation

More than 50% of website traffic comes from mobile devices, yet many Wix users forget to check their site’s mobile version. Wix allows you to edit mobile layouts separately use this to ensure a seamless experience for visitors.

✅ Solution: Use the Wix Mobile Editor to preview and adjust your mobile design. Keep elements properly aligned and ensure text is readable on smaller screens.

A person uses a smartphone against a backdrop of colorful city lights, capturing the essence of digital connectivity in an urban setting.

2. Overloading with Heavy Images and Media

Large image files slow down your website, causing higher bounce rates. Compress images before uploading and use Wix’s built-in tools to optimise them.

✅ Solution: Use tools like TinyPNG or Wix’s automatic image compression to reduce file size without losing quality.

3. Not Setting Up Proper SEO Elements

Without proper titles, meta descriptions, and alt text, your site won’t rank well on search engines. Use Wix’s SEO tools to optimise each page.

✅ Solution: Ensure every page has a unique meta title and description. Add alt text to images and use keywords naturally in content.

4. Choosing the Wrong Wix Template

Your template affects your website’s layout and functionality. If you switch templates after adding content, you may lose your work. Choose wisely from the start.

✅ Solution: Preview multiple templates before making a choice. Opt for a layout that fits your brand’s needs and future growth.

Hands typing on a laptop displaying a colorful web template design, featuring geometric patterns and an inviting call to action for innovative web solutions.

5. Using Too Many Fonts and Colours

A chaotic design can confuse visitors and make your brand look unprofessional. Stick to a consistent colour scheme and limit font choices to two or three.

✅ Solution: Use Wix’s style guide feature to maintain consistency. Stick to a maximum of three font styles and a cohesive colour palette.

6. Neglecting Website Speed Optimisation

Slow websites drive visitors away. Remove unnecessary animations, limit the number of installed apps, and enable Wix’s caching features.

✅ Solution: Regularly test your site’s speed using tools like Google PageSpeed Insights and reduce the use of excessive effects.

7. Forgetting About Call-to-Actions (CTAs)

A website without clear CTAs won’t convert visitors into customers. Use prominent buttons like “Get Started” or “Contact Us” to guide users.

✅ Solution: Place CTAs strategically on every page, especially above the fold and at the end of blog posts.

Megaphone-shaped graphic featuring the acronym "CTA" on a vibrant red background, symbolising a powerful call-to-action concept.

8. Ignoring Wix SEO Tools

Wix provides built-in SEO tools such as the Wix SEO Wiz. If you don’t use them, your website may struggle to appear in search results.

✅ Solution: Follow Wix SEO Wiz’s step-by-step recommendations to improve your site’s ranking.

9. Failing to Secure Your Website

A lack of SSL certificates and weak passwords can make your site vulnerable. Wix includes free SSL, but ensure your passwords are strong and unique.

✅ Solution: Activate SSL under your site settings and use a password manager to generate secure credentials.

10. Not Updating Content Regularly

Fresh content keeps your site relevant. Update blogs, product pages, and testimonials to improve SEO and maintain engagement.

✅ Solution: Create a content calendar to update blogs, add new testimonials, and refresh existing pages regularly.

Conclusion

By avoiding these common Wix mistakes, you can create a professional, high-performing website that attracts visitors and ranks well in search results. Implement these fixes today to see immediate improvements.

A cheerful character with a light bulb above their head, symbolising a moment of inspiration and a brilliant idea.

FAQs

1. How can I check if my Wix site is mobile-friendly?

Use the Wix Mobile Editor to preview and adjust your site’s mobile version.

2. What’s the best way to optimise images on Wix?

3. How do I improve my Wix site’s SEO?

4. Why is my Wix site loading slowly?

5. How often should I update my Wix website?

At least once a month. Regular updates improve SEO and keep visitors engaged.

Struggling with your Wix website? Web Revolutions can help transform your vision into reality! Visit webrevolutions.co.uk to get expert guidance today.