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A Step-by-Step Guide to Setting Up a Local Business on Wix

Setting up an online presence is essential for any local business looking to attract customers and grow. Wix provides an easy-to-use platform that allows business owners to create a professional website without needing extensive technical skills. In this guide, we’ll walk you through the local business Wix setup, covering everything from choosing the right template to optimising your site for local search.


Definition Box:

Wix: A website-building platform that allows users to create and manage websites using drag-and-drop tools.


Wix SEO Tools: Features designed to help websites rank higher in search engines, improving local visibility.


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A professional analyses data on a computer screen, highlighting insights and trends through colourful bar graphs, while working in a sunlit office environment.

Key takeaways

  • Learn how to create a professional Wix website tailored for your local business.

  • Understand how to optimise your site for local SEO to attract more customers.

  • Discover Wix tools and features that can help enhance your site’s functionality.


Table of Contents


1. Choose the Right Wix Plan

Wix offers several pricing plans, each catering to different business needs. Local businesses typically benefit from Business Basic or Business Unlimited plans, which include e-commerce capabilities and professional branding options.


2. Select a Template That Fits Your Brand

Wix provides hundreds of templates designed for different industries. Choose one that aligns with your business type (e.g., restaurant, service-based, retail) and has built-in features like contact forms, menus, or appointment scheduling.


3. Customise Your Website Design

Using Wix’s drag-and-drop editor, you can customise fonts, colours, images, and layouts to match your brand identity. Keep the design clean and mobile-friendly to ensure a smooth user experience across devices.


4. Set Up Essential Pages

A well-structured website should include:

  • Home Page: Introduce your business and key services.

  • About Us: Share your story, mission, and team.

  • Services/Products: List your offerings with clear descriptions.

  • Contact Page: Include your address, phone number, and contact form.



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    A keyboard is juxtaposed with colourful toy tools on a wooden surface, playfully blending elements of technology and creativity.

5. Add Business Information & Contact Details

Ensure your business name, address, and phone number (NAP) are accurate and consistent across all online platforms. This helps improve local SEO and builds trust with customers.


6. Optimise for Local SEO

To rank higher in local search results:

  • Use Wix SEO Wiz to guide on-page SEO improvements.

  • Add location-based keywords (e.g., “best bakery in London”).

  • Register your business on Google My Business.

  • Get listed in local directories (e.g., Yelp, TripAdvisor).


7. Enable Online Booking & E-commerce Features

If your business offers appointments or sells products, integrate Wix Bookings or Wix Stores to enable online reservations and transactions seamlessly.



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A woman enjoys a leisurely coffee break while multitasking with her smartphone and laptop, capturing the essence of a modern, relaxed work atmosphere.

8. Integrate Social Media & Customer Reviews

Adding social media links and customer reviews builds credibility. Use Wix Social Media Integration to connect Instagram, Facebook, and Google Reviews to your site.


9. Test & Launch Your Website

Before going live:

  • Check for broken links and spelling errors.

  • Test on mobile devices.

  • Get feedback from friends or colleagues.

  • Connect a custom domain for a professional look.


10. Maintain & Update Your Site Regularly

A website is not a one-time project. Keep it updated by:

  • Posting blog articles or news updates.

  • Refreshing content to stay relevant.

  • Monitoring performance with Wix Analytics.


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Blue update button on a keyboard representing the importance of keeping software and systems up to date for optimal performance and security.

Conclusion


Building a successful local business website on Wix is easier than ever with the right approach. If you need expert assistance, Web Revolutions is here to help transforming visions into reality. Get in touch today at webrevolutions.co.uk and take your business online with confidence!


FAQs

1. Is Wix good for local businesses?

Yes! Wix offers easy-to-use tools for local SEO, e-commerce, and bookings, making it a great option for small businesses.


2. How much does it cost to build a business website on Wix?

3. Can I set up an online store with Wix?

4. How do I get my Wix website to rank higher on Google?

5. What if I need help designing my Wix website?


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