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How to Optimise Your Wix Site for Local SEO

Imagine having the best coffee shop in town but no one can find it because there’s no sign outside. That’s what having a poorly optimised local website feels like. In today’s digital age, local SEO is your online signpost, ensuring nearby customers can find your business quickly and easily.


Definition Box

  • Local SEO: The process of optimising your website to rank higher in location-based searches.


  • Google My Business (GMB): A free tool that helps businesses manage their online presence across Google Search and Maps.


  • NAP (Name, Address, Phone Number): Essential business details that should remain consistent across the web.


Hand interacts with digital retail interface displaying ratings, likes, and notifications. Icons include a store, smiley face, and heart.
A digital screen displaying a highly rated storefront with various customer feedback and engagement icons, highlighting a 5-star review, numerous likes, and location details, symbolising excellent online customer satisfaction and engagement.

Key Takeaways

  • Optimising your Wix site for local SEO increases visibility in search results.


  • Google My Business (GMB) is essential for ranking locally.


  • Local keywords and structured data improve your chances of appearing in searches.


  • Wix offers built-in SEO tools that simplify the optimisation process.


Table of Contents



1. Set Up and Optimise Google My Business


Claiming and optimising your Google My Business (GMB) profile is the first step towards improving local SEO. Ensure:

  • Your business information is accurate.


  • You choose the right category and add relevant images.


  • You post updates, promotions, and respond to reviews regularly.


Stat: 46% of all Google searches are looking for local information.

2. Ensure NAP Consistency Across Platforms


Your Name, Address, and Phone Number (NAP) must be consistent across all platforms (website, directories, social media). Use the same formatting and avoid abbreviations to prevent search engine confusion.


3. Use Local Keywords Strategically


Incorporate location-based keywords naturally into:

  • Page titles and meta descriptions.


  • Headers and subheadings.


  • Content, URLs, and image alt texts.


Example: Instead of “best bakery,” use “best bakery in Manchester.”


Historic clock tower and building with ornate architecture under a blue sky. Green trees frame the scene, adding a touch of nature.
Historic Manchester Town Hall stands majestically under a bright blue sky, surrounded by lush green trees, with its intricate Neo-Gothic architecture and iconic clock tower.

4. Create Location-Specific Content


Regularly publishing blog posts or landing pages that highlight local events, news, or customer success stories boosts local relevance.


5. Optimise Your Wix Site’s SEO Settings


  • Use Wix SEO Wiz to guide you through best practices.


  • Add structured data markup (schema.org) for local businesses.


  • Ensure pages are indexed properly by Google.


6. Leverage Online Directories and Citations


List your business on high-authority directories like Yelp, Bing Places, Apple Maps, and local chambers of commerce.


7. Build Local Backlinks for Credibility


Encourage backlinks from:


  • Local blogs and news sites.


  • Partner businesses and community organisations.


  • Sponsorships of local events or charities.


    Hands holding a network of blue human icons connected by dotted lines, with yellow and blue dots on a light blurred background.
    Connecting the Dots: Visualising a Digital Network with Symbolic Human Figures Above a Person's Hands

8. Improve Mobile-Friendliness and UX


  • 90% of mobile users search for local businesses.


  • Wix’s mobile-responsive themes ensure fast load times and easy navigation.


9. Encourage Customer Reviews and Engagement


  • Prompt satisfied customers to leave Google reviews.


  • Respond professionally to all feedback.


  • Engage with customers on social media.


10. Track and Measure Local SEO Performance


Use tools like:

  • Google Analytics to track local traffic.


  • Google Search Console to monitor keyword rankings.


  • Wix’s built-in analytics for website performance.


Laptop displaying "SEO" with doodles of a rocket, magnifying glass, and graphs. Bright, blurred cityscape background, wooden desk with pencils.
Laptop displaying the word "SEO" with a rocket launching, surrounded by icons representing analytics and digital marketing, symbolising the dynamic growth of search engine optimisation strategies.

Conclusion


Optimising your Wix site for local SEO helps drive foot traffic, increase leads, and enhance brand credibility. By following these steps—setting up Google My Business, using local keywords, ensuring NAP consistency, and leveraging Wix’s built-in tools—you can establish a strong local presence.

Looking to improve your local SEO strategy? Web Revolutions transforms visions into reality. Get expert Wix SEO support at webrevolutions.co.uk.


Four hands holding puzzle pieces together on a blue and purple gradient background, symbolizing teamwork and collaboration.
Four hands collaborate to complete a puzzle, symbolising teamwork and problem-solving in a professional setting.

FAQs


1. How long does local SEO take to show results?

Local SEO results can take 3–6 months depending on competition and consistency.

2. Can I rank without a Google My Business profile?

3. Does Wix support structured data for local SEO?

4. What is the best way to get local backlinks?

5. How often should I update my local SEO strategy?


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