top of page

How to Optimise Your Wix Site for Local SEO

Imagine having the best coffee shop in town but no one can find it because there’s no sign outside. That’s what having a poorly optimised local website feels like. In today’s digital age, local SEO is your online signpost, ensuring nearby customers can find your business quickly and easily.


Definition Box

  • Local SEO: The process of optimising your website to rank higher in location-based searches.


  • Google My Business (GMB): A free tool that helps businesses manage their online presence across Google Search and Maps.


  • NAP (Name, Address, Phone Number): Essential business details that should remain consistent across the web.


Hand interacts with digital retail interface displaying ratings, likes, and notifications. Icons include a store, smiley face, and heart.
A digital screen displaying a highly rated storefront with various customer feedback and engagement icons, highlighting a 5-star review, numerous likes, and location details, symbolising excellent online customer satisfaction and engagement.

Key Takeaways

  • Optimising your Wix site for local SEO increases visibility in search results.


  • Google My Business (GMB) is essential for ranking locally.


  • Local keywords and structured data improve your chances of appearing in searches.


  • Wix offers built-in SEO tools that simplify the optimisation process.


Table of Contents



1. Set Up and Optimise Google My Business


Claiming and optimising your Google My Business (GMB) profile is the first step towards improving local SEO. Ensure:

  • Your business information is accurate.


  • You choose the right category and add relevant images.


  • You post updates, promotions, and respond to reviews regularly.


Stat: 46% of all Google searches are looking for local information.

2. Ensure NAP Consistency Across Platforms


Your Name, Address, and Phone Number (NAP) must be consistent across all platforms (website, directories, social media). Use the same formatting and avoid abbreviations to prevent search engine confusion.


3. Use Local Keywords Strategically


Incorporate location-based keywords naturally into:

  • Page titles and meta descriptions.


  • Headers and subheadings.


  • Content, URLs, and image alt texts.


Example: Instead of “best bakery,” use “best bakery in Manchester.”


Historic clock tower and building with ornate architecture under a blue sky. Green trees frame the scene, adding a touch of nature.
Historic Manchester Town Hall stands majestically under a bright blue sky, surrounded by lush green trees, with its intricate Neo-Gothic architecture and iconic clock tower.

4. Create Location-Specific Content


Regularly publishing blog posts or landing pages that highlight local events, news, or customer success stories boosts local relevance.


5. Optimise Your Wix Site’s SEO Settings


  • Use Wix SEO Wiz to guide you through best practices.


  • Add structured data markup (schema.org) for local businesses.


  • Ensure pages are indexed properly by Google.


6. Leverage Online Directories and Citations


List your business on high-authority directories like Yelp, Bing Places, Apple Maps, and local chambers of commerce.


7. Build Local Backlinks for Credibility


Encourage backlinks from:


  • Local blogs and news sites.


  • Partner businesses and community organisations.


  • Sponsorships of local events or charities.


    Hands holding a network of blue human icons connected by dotted lines, with yellow and blue dots on a light blurred background.
    Connecting the Dots: Visualising a Digital Network with Symbolic Human Figures Above a Person's Hands

8. Improve Mobile-Friendliness and UX


  • 90% of mobile users search for local businesses.


  • Wix’s mobile-responsive themes ensure fast load times and easy navigation.


9. Encourage Customer Reviews and Engagement


  • Prompt satisfied customers to leave Google reviews.


  • Respond professionally to all feedback.


  • Engage with customers on social media.


10. Track and Measure Local SEO Performance


Use tools like:

  • Google Analytics to track local traffic.


  • Google Search Console to monitor keyword rankings.


  • Wix’s built-in analytics for website performance.


Laptop displaying "SEO" with doodles of a rocket, magnifying glass, and graphs. Bright, blurred cityscape background, wooden desk with pencils.
Laptop displaying the word "SEO" with a rocket launching, surrounded by icons representing analytics and digital marketing, symbolising the dynamic growth of search engine optimisation strategies.

Conclusion


Optimising your Wix site for local SEO helps drive foot traffic, increase leads, and enhance brand credibility. By following these steps—setting up Google My Business, using local keywords, ensuring NAP consistency, and leveraging Wix’s built-in tools—you can establish a strong local presence.

Looking to improve your local SEO strategy? Web Revolutions transforms visions into reality. Get expert Wix SEO support at webrevolutions.co.uk.


Four hands holding puzzle pieces together on a blue and purple gradient background, symbolizing teamwork and collaboration.
Four hands collaborate to complete a puzzle, symbolising teamwork and problem-solving in a professional setting.

FAQs


1. How long does local SEO take to show results?

Local SEO results can take 3–6 months depending on competition and consistency.

2. Can I rank without a Google My Business profile?

3. Does Wix support structured data for local SEO?

4. What is the best way to get local backlinks?

5. How often should I update my local SEO strategy?


Comments

Have Questions?
We've Got Answers.

Here’s everything you might want to know before working with Web Revolutions from timelines to tech, support and results.

  • What types of businesses do you work with?
    We work with small businesses, service providers and digital-first brands across the UK from solo founders to growing teams. Whether you're starting fresh or need a redesign, we’ll meet you where you are.
  • Do I need a clear brief before I reach out?
    Not at all. Many clients come to us with just an idea or a goal. We’ll help shape it into a clear plan during the discovery process.
  • Do you only work locally?
    We're based in High Wycombe and proudly support businesses across Buckinghamshire, Berkshire, Oxfordshire and beyond but we also work remotely with clients across the UK and internationally.
  • How do I get started?
    Simple just book a free discovery call. We’ll talk through your goals, timeline and next steps with no pressure and no jargon.
  • Can you really build a website in one day?
    Yes. Our One Day Website is a focused, fast-build service that delivers a one-page site in a single day. It’s perfect for launches, campaigns or getting online quickly with everything planned in advance.
  • What’s included in a One Day Website?
    You get a fully designed and launched one-page site including your content, branding, contact form, social links and basic SEO setup. Optional add-ons can be discussed during the discovery call.
  • What if I need a more advanced site?
    For multi-page sites or advanced features, we offer a bespoke web design service. These typically take 2 to 4 weeks and include collaborative planning, custom layouts, third-party integrations and tailored content structure.
  • Do I need to provide content and images?
    For One Day builds, yes we’ll send you a prep checklist. For custom sites, we can assist with content strategy, copywriting or finding quality images if needed.
  • Can I track the progress during the project?
    Yes. You'll get design previews or real-time access to your project as it’s being built. We stay in touch throughout no guessing games.
  • Do you use templates or design from scratch?
    One Day Websites use a proven high-converting layout. Custom sites are built from scratch in Wix (Studio or Classic) based on your brand, goals and user journey.
  • Do you offer training after launch?
    Yes. We can walk you through the Wix dashboard so you feel confident managing your site or record a custom video walkthrough if you prefer.
  • How much does a website cost?
    Landing pages start at £395. Custom websites typically begin around £2,500, and our monthly support plans start from £150. All prices are transparent and agreed up front no hidden costs.
  • What payment terms do you offer?
    For larger projects, we typically split payment 50/50 half up front, half on launch. Support plans are billed monthly and can be cancelled with notice.
  • Do you offer ongoing support after launch?
    Yes. Our support packages include updates, improvements, bug fixes, backups, strategy calls and SEO insights so your site keeps working for your business.
  • Can I make changes to my website myself?
    Absolutely. Wix allows you to make content changes easily. If you’d rather not, our support plans include content edits and functional updates.
  • Do you offer SEO services or help with visibility?
    All sites are built SEO-ready, and support clients get monthly audits, keyword reviews and strategic advice. Deeper SEO work is available as an add-on.
  • What platform do you use?
    We specialise in Wix including both Classic and Wix Studio depending on what the project requires. It allows full creative control, fast performance and easy post-launch management.
  • Do you use Figma or wireframes?
    Yes. For bespoke projects, we use Figma to plan user flow and visuals before development starts so everything is aligned before we build.
  • Can you integrate third-party tools or APIs?
    Yes. We offer software integration and custom development using Velo by Wix, APIs, and tools like Zapier or Make to streamline your business operations.
  • Do you offer email marketing or CRM setup?
    We can help set up email campaigns, automations, or basic CRM flows particularly when connected to your Wix site. This is available as a service or part of a support plan.
  • Will my website be mobile-friendly and fast?
    Every site is built to perform responsive design, optimised images, and clean structure come as standard. We also test on mobile and desktop before launch.
  • Can you help improve my existing Wix site?
    Definitely. We offer redesigns, performance tuning and SEO improvements for existing Wix sites whether it’s a full overhaul or targeted updates.
  • What kind of results do your clients see?
    Our clients have seen faster load times, better conversion rates, improved visibility and more leads within weeks. We don’t just build we build for outcomes.
  • What makes Web Revolutions different?
    We combine design, tech and strategy into one clear service. You're not buying a website you're investing in a partner that cares about how your digital presence performs.

Whether it’s a one-day launch or a fully bespoke build, Web Revolutions delivers strategy-led websites designed to grow with your business, not just look good.

Ready to Build a Website That Performs?

bottom of page